Geisel Quoted by Press of Atlantic City

Financial services executive Thomas Geisel was quoted in an article “Local focus, conservatism keep banks in area strong” published by the Press of Atlantic City.

“We’ve got a philosophy of controlling what we can control, of controlling our own destiny,” Thomas X. Geisel said. “We can’t sit back and worry about everything going on in the marketplace and wait for that to cure itself.”

To read the complete article from the Press of Atlantic City click here.

Thomas Geisel's Reputation and Relationship Management Guide

Originally published by the Public Relations Society of America in September 2010.

What should your “good” company do when others in your industry go against everything you’ve fought to build, unwittingly wrapping you up in public scrutiny? The answer: Use public relations to tell your story.

The financial industry is just one example of how the actions of some wrapped all banks up in the same blanket. During a time deemed “the greatest financial crisis since the Great Depression,” the media, government and consumers have continued to paint financial institutions with the same “big bad bank” brush. Public perception has placed a host of the economic crisis’ blame on the banking industry, but the reality is that there are “good” banks out there. It’s just a matter of making the public aware that the good banks still exist … and to educate the public on how to recognize the difference among those in the industry.

During the session I’m presenting at the PRSA 2010 International Conference: Powering PRogress (The “Big Bad Banks”: How PR Can Guide Reputation and Relationship Management During Difficult Times), you’ll hear how one bank used public relations to guide its way to reputation and relationship management with customers, analysts, employees and local communities. And you’ll see first-hand how one organization turned a negative into a positive by using public relations to get out there and tell its story.

Continue reading the complete article by Thomas X. Geisel here.